Self-taught, output first, and accountable to my own customers.
I did not come through a computer science degree. I came through eight years of Shopify development, fifteen years of aquascaping, and a habit of finishing difficult builds. The credibility is in the output.
Deep domain knowledge in a physical craft, paired with production software.
Few people combine biological domain knowledge with production-grade engineering. That combination is the reason my e-commerce work lands differently. I understand stock, fulfilment, refunds, seasonality and the customer waiting on a late parcel, because I carry all of it in my own store.
I build tools I use myself first, then package them for others. Nothing on the services list is theoretical.
I am also finishing a Certificate II in Aquaculture at Fremantle Maritime TAFE, formal training layered on fifteen years of hands-on work.
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Production-ready by default
Modular, scalable architecture. No prototype handed over as a product.
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Confidence gating on generated data
Auto-generated output below 0.90 confidence gets held, not published.
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Stability over a quick sale
I do not recommend an incompatible combination because a sale sits on it.
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You own everything
Code, repository, accounts and documentation transfer at handover.
What I work in.
Tools are not what you buy. Listing them saves you a discovery call asking whether I have touched your platform.
Languages and runtime
Data and infrastructure
Commerce and integration
AI systems
Pipelines
Domain
I do not sell technology because it sounds impressive.
I start with the problem. What costs you time. Where customers drop out. Which work keeps repeating. Which information sits somewhere nobody reaches.
Then I pick the simplest practical combination of design, software, automation and AI that produces a commercial result. Sometimes the answer is a rebuilt product page, not an AI system.
I use modern development tooling to move faster than a solo operator normally does. The tooling is not the product. The outcome is.
Start with a call. No pitch deck.
Tell me what is costing you time or sales. If an audit is the wrong next step I will say so.